Positioning Surface as "the productivity tablet" won't helpMarketing is hard, even when you're good at it. And when it comes to consumers, Microsoft is downright hopeless at it... August 1, 2013 by Matt Baxter-Reynolds in Microsoft
Here's why PCs and post-PC devices are different things (and why they need to stay that way)It's an argument that goes round and round. "Tablets and PCs are the same!" They're really not...July 29, 2013 by Matt Baxter-Reynolds in Tablets
Google Chromecast follows Apple TV in doing the living room rightGoogle Chromecast is a little stick that you put in your television to make it better. It might be a really good idea...July 25, 2013 by Matt Baxter-Reynolds in Innovation
Did we all just witness Windows start to die?Surface RT's failure calls the whole "Windows 8 Project" into question. As a result, the "death of the PC" may end up taking Windows with it...July 22, 2013 by Matt Baxter-Reynolds in Windows
Surface RT sets the new gold standard in hubrisSix million unsold Surface RT tablets? Something went wrong there. Perhaps Microsoft was a little, uh, over-confident...July 19, 2013 by Matt Baxter-Reynolds in Windows
Is the Surface RT cheap, or is the iPad mini expensive?Microsoft has changed the landscape of consumer tablets by adjusting the price of Surface RT. But they may also have made a rod for their own back...July 17, 2013 by Matt Baxter-Reynolds in Windows
Will removing the organizational silos fix Microsoft?Ballmer and Co's restructuring is all about removing the silos that stifled innovation and cross-product working groups. But will removing them let them build better products?July 16, 2013 by Matt Baxter-Reynolds in Microsoft
What are app stores and content ecosystems actually for?All of the platform owners have stores for selling apps and content. But why do they do it? The answer may surprise you...July 11, 2013 by Matt Baxter-Reynolds in Smartphones
Personal digital archiving -- we need to fix the scale problemWe're living more of our lives in the digital realm. Makes sense to keep an archive of all that text, videographic, and photographic data. But there are some problem around scale...July 8, 2013 by Matt Baxter-Reynolds in Storage
Digital healthcare: The comfort factor of a paper trailAs a developer, Matt Baxter-Reynolds has designed systems to digitize healthcare data. But now, as a hospital patient, he misses the reassuring feel of paper in hand.July 3, 2013 by Matt Baxter-Reynolds in Enterprise Software